Proton’s new Puriti™ LCD TVs are thin, elegant, high-definition widescreen displays that deliver bright, vivid, accurate colors with rich contrasts, and a broad viewing stage. Using exclusive
Puriti™ video processing technology developed and refined over many years by the company’s award-winning engineers, the TVs deliver reference-standard picture quality. These are images with pure blacks and whites, true-to-life-flesh tones, the widest range of colors, screens bright enough for great viewing even in daylight, the fastest refresh rates for crystal clear fast-motion scenes, and the widest viewing angles for the most flexibility in placement and seating. Their thin profiles and sleek styling make them an ideal fit with the most sophisticated interior décor for high-definition viewing.
The new LCD TVs are equipped with built-in ATSC / NTSC tuners and Puriti™, the fifth generation of Proton’s exclusive viewing technology. The sum of decades of effort devoted to creating a unique, high quality viewer experience,
Puriti™ represents a pinnacle in Proton’s unending pursuit of pure and natural picture quality. |
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| The Puriti™ Advantage |
Puriti™ enhanced LCDs possess a wider color range than conventional LCD or CRT displays. A built-in artificial intelligence system called Puriti™ntelligence analyzes color frequencies and intensity to assure the screen displays the most natural skin tones, and creates the best blacks by automatically compensating for picture detail lost due to poor contrast.
Among its many refinements, Puriti™ processing converts analog signals to a pure digital format, while filtering out noise artifacts. It delivers extraordinarily broad horizontal and vertical viewing angles of 176 degrees, enabling viewers to sit almost anywhere and enjoy a crisp, clear picture. Its 3D De-interlacing and Edge Enhancement capabilities eliminate jagged edges from conventional interlaced video formats, providing smooth edges for moving objects. Its speedy refresh rate empowers LCD panels with the fastest response time in the industry, virtually eliminating delay or ghosting effects. Energy efficient, thanks to advanced lamp technology, puriti™ processing also delivers the brightest LCD images in the market for vivid color even in a brightly lit room, and extremely high contrast ratios for rich color representation. |
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| The Puriti™ LCD TV |
| Video refinements also include a Motion Lagging Correction Engine for seamlessly smooth screen action, 3D Color Management, 3-2 Pull Down to accurately convert and display content originally shot
for film, adjustable color temperature, HDMI inputs, and Picture-in-Picture and Picture-on-Picture functions. |
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| Simplicity, Natural, Genuine |
Relentless pursuit of the most pure and natural picture quality and is the fundamental spirit of every PROTON engineer. The experience accumulated after decades of success and trials-and-errors, the PROTON teams have developed a remarkable system for our new LCD line. We have named it
Puriti™. Puriti™ is not just about delivering flawless picture quality; it is also about creating a unique user experience.
Puriti™ is constantly evolving, as our engineers are never satisfied
with the quality. |
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| Secret of Puriti™ |
Puriti™ analog to digital compactor |
| Converts analog signals to pure digital format, also filtering out noises, keeping the purest signal. |
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| Wider Color Range |
With our new processing system, Puriti™ LCD is able
to display more color than the conventional LCD or CRT.
Progressive Scan
Conventional interlaced TV pictures are two consecutive image frames (odd and even horizontal scan lines) flashing back and forth at 60 times per second.
Puriti™ processing system buffers and interpolates the odd and even number scan lines and output a full picture per frame, resulting in better picture quality and cease the flickering. |
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| 3:2 Pull Down Film Mode De-interlace |
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Film mode (25 frames per second) is automatically
detected and initiate 3:2 Pull Down algorithm then to de-interlace in order to convert the source to proper video format (60 frames per second) while retaining the original quality. |
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| 3D De-interlacing and Edge Enhancement |
| Eliminates jagged edges from conventional interlaced video format, providing smooth edges of the moving objects. |
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| Skin Tone Compensation |
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Puritintellgence system analyzes color frequencies and adjusts the intensity of colors to represent the most natural skin tone. |
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| ABLE (Automatic Black Level Expansion and luminance stretcher) |
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Puritintellgence system (or puriti’s artificial intelligence) detects detail lost due to lack of contrast and automatically compensate for the best contrast. |
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| Puriti™ Panel |
| Wide viewable angles |
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Puriti™ LCD now has the widest viewable angle closing on 180° (At 180°, the view is watching the side of the LCD) which allows the viewers to view from virtually any angles. |
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| Super Fast Response Time |
| Puriti™ deploys LCD panels with the fastest response time in the industry. At 8ms, delaying or ghosting of the picture is virtually eliminated. |
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| LCD Brightness |
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Puriti™ LCD provides output brighter output. The brightness allows a wider range of color variation and assures the vividness of color even in a brightly lit room. |
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| High Contrast Ratio |
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The contrast ratio is the measurement of the difference in light intensity between the brightest white and the darkest black. The higher the ratio is, richer the color representation. At 800:1
Puriti™ LCD is sitting at the top rank. |
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Zero Radiation |
LCD panels emit virtually no radiation, unlike Plasma and CRT televisions; better for the viewers' eyes and health. |
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Energy Saving |
Utilizing the latest lamp technology, Puriti™ LCD uses approximately 75% of conventional LCD. |
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| Puriti™ Sound |
Emulating 3d Spatial Surround Audio |
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Without connecting to a home theatre system,
Puriti™ sound processor emulates 3 dimensional surround sound. |
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ABOUT PURITI
About Puriti
